HRC Launches Its First Original Merchandise Brand “HRC ORIGINALS TOKYO”

Honda Racing Corporation (HRC) has launched its first original merchandise brand, HRC ORIGINALS TOKYO, with sales of original items beginning on March 27, 2026, via the Amazon HRC Brand Store.

HRC ORIGINALS TOKYO is a brand created to bring the craftsmanship and values HRC has cultivated through years of motorsports into everyday life. The aim is to offer customers a more accessible way to experience the HRC brand as part of their daily lifestyle.

All products are planned and developed by HRC, and each item features either the signature woven label symbolizing the brand name or a hologram sticker, certifying it as an official product.

Looking ahead, HRC plans to expand the product lineup progressively, offering unique value through HRC ORIGINALS TOKYO to a broad audience—from motorsports fans to those who resonate with the HRC brand.

Products from HRC ORIGINALS TOKYO will be available at the Amazon HRC Brand Store:
https://www.amazon.co.jp/hrc