Scuderia Alphatauri: The Style Of A New Era

The Italian-based team, in collaboration with Red Bull’s premium fashion brand AlphaTauri, has created a first-of-its-kind launch video by combining a 3D CGI rendering of the race car and its surroundings with real footage of the AlphaTauri Spring/Summer 2022 collection runway show, highlighting the fusion of tech, innovation and style, that bonds the two companies together. 

The actual AT03 will make its first official F1 appearance at next week’s Barcelona test, but in the meantime the innovative video tells the story of the synergies between fashion and motorsport through three main pillars. It starts with a Monolith in the CGI world, representing the team’s technology, state-of-the-art facilities, and know-how of the people who have produced the car. Each element then moves towards the second pillar, the Portal – signifying AlphaTauri and its technology – that ‘dresses’ the AT03, drivers and models, as they move into the real world, the World of AlphaTauri. This final pillar demonstrates the product of the partnership, where the ‘Style Of A New Era’ materialises across both fashion and F1.

Following the team’s highest points scoring season to date – picking up 142 points in 2021 - Scuderia AlphaTauri has embraced the new Formula 1 regulations with the AT03, styled in an updated blue and white livery. Continuity is still key during this new era of F1, therefore the team has retained the ultra-competitive duo of, Pierre and Yuki, for the upcoming season. Pierre’s experience makes him the natural team leader, while teammate Yuki continues his F1 journey in what will be his second season in the sport.