The Gallery will serve as a center for Honda communications about its motorsports activities, including the introduction of challenges Honda has taken on to become “number one in the world,” as well as various race technologies. The Gallery will open on April 5, 2024*1, the first day of the Japanese Grand Prix*2 of the FIA*3 Formula One World Championship (F1) to be held at the Suzuka Circuit in Mie Prefecture, Japan.
Hoping to see it become a center for Honda communications about its motorsport’s activities, the Honda RACING Gallery was designed as a facility where visitors can “experience” Honda’s determination to win and technologies amassed through racing activities. The exhibits include successive generations of Honda race machines, engines and power units that actually competed in races, mostly in F1 races for which this year marks the 60th anniversary of Honda’s very first competition in a F1 race*4.
The Gallery is designed with black as a basic color tone and places spotlights on each machine on display, enabling the visitors to see and feel the functional beauty of racing machines filled with the cutting-edge technologies of each era.
Honda has been introducing its products and corporate activities, as well as the thoughts and passion put into them, from historical, global and motorsports perspectives at multiple exhibit and hands-on experience facilities. This includes Honda Welcome Plaza Aoyama (Minato-ku, Tokyo) and the Honda Collection Hall (in Motegi, Tochigi).
Honda will continue to offer high-quality brand experiences and communication opportunities at all points of contact with its customers, striving to make Honda a brand that will continue to be beloved by customers and fans around the world.
*1
Advance reservation (free of charge) is required from Friday, April 5 through Sunday, April 7, 2024. The Gallery visitor needs to present a ticket to the F1 Japanese Grand Prix for admission. Advanced reservations can be made at the following website starting March 29, 2024. URL:
https://www.suzukacircuit.jp/park/attraction/gallery/
*2
The F1 MSC Cruises Japanese Grand Prix
*3
Fédération Internationale de l'Automobile
*4
The 60th anniversary of the Germany Grand Prix held in August 1964, the very first F1 race Honda competed.
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